How to Write Seductive Web Copy is a short, practical book designed specifically to help make writing web copy easier and reduce the stress that often accompanies copywriting for the web. Go from “What on earth am I going to write about this?” to a clear, focused approach with proven results. Duistermaat’s six-step process for writing web copy is an excellent tool for the time-crunched writer, and the exercises, tips, and checklists provided in the book are great additions to any writer’s toolbox.
The six-step process outlined by Duistermaat for writing web copy includes (1) writing for your ideal reader, (2) highlighting benefits and problems, (3) writing a value proposition, (4) drafting persuasive website content, (5) effectively editing your text, and (6) optimizing your web copy for SEO.
When it comes to writing, copy writers know there are two keys: audience and purpose. Duistermaat focuses here on not only identifying your audience, but getting inside their heads. What matters most to them? What are they really looking for? It’s both easier and harder than you think–but the key elements to help you do this are clearly laid out for you, including a detailed exercise in the “Your action for today” section.
One thing that’s really important about this book is that it’s specifically about web copy. This is because we read web copy far differently than we do print-based copy. Think about it. You scan things when you read them online, rarely reading the entirety of an article. Duistermaat’s book provides detailed advice on identifying the things your reader considers when they read your copy, and then gives tips and tricks for writing copy that will catch your reader’s eye and engage them.
How to Write Seductive Web Copy is the kind of book you can pick up, read a quick chapter, do an exercise, and then put into action. The format is deceptively simple, but entirely effective … and one I can’t wait to put into action.
The elements in the chapter of identifying your audience will help any writer build a better brand, whether on Twitter, your blog, or even TikTok. Build on that with the keys discussed in the chapter on writing web copy, which will help drive audience engagement … and sales.
Overall, this is a solid addition to any author’s writing toolbox, especially if you’re just beginning to get your feet wet in the world of online copywriting.
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If you liked How to Write Seductive Web Copy, you might also enjoy:
Websites that Convert: The Fundamentals of Writing Compelling Website Copy, by Claire Suellentrop